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On 9 January, Cartier announced the opening of its stand-alone flagship on Tmall Luxury Pavilion, the Alibaba-owned retail portal, which also .
PARIS — Cartier has signed up for Tmall’s Luxury Pavilion in China, bulking up its online presence in the country and adding a highly prestigious label to Alibaba ‘s e-commerce . French luxury goods house Cartier has opened a flagship store on Tmall Luxury Pavilion, making it the first Richemont -owned business to launch a standalone boutique on . Cartier has opened its flagship boutique at the Tmall Luxury Pavilion, the first Richemont-owned business to launch a standalone boutique on Alibaba Group’s premium .
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Janet Wang leads Alibaba’s Tmall Luxury Pavilion platform, which hosts 200 premium and luxury brands, including Cartier, Tag Heuer, Kenzo and Chanel Beauty. Fresh . Last year, Cartier became the first brand in the fine jewelry and watch category to offer bespoke services on Tmall Luxury Pavilion – including custom engraving, embossing, gift . When Cartier wanted to bring the same exclusive and luxurious experience offered in its retail stores to customers online, the brand worked with Tmall Luxury Pavilion to innovate .
In January, Cartier revealed it was joining Tmall’s Luxury Pavilion, becoming the first hard luxury label to open a virtual selling space on Alibaba ’s e-commerce platform, four .Cartier and luxury watchmaker Vacheron Constantin are among the brands on Tmall Luxury Pavilion that offer a similar 3D product viewing experience online at all times. French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China.
Tmall’s Luxury Pavilion, an app-within-an-app currently home to more than 200 luxury brand flagships, saw sales jump 159 percent year-on-year the. Skip to main content. . which is now home to brands including Cartier, Gucci, Prada, Armani and Hermès. This year, Saint Laurent and Van Cleef & Arpels have also joined the Luxury Pavilion party .
Targeting China, Cartier becomes first Richemont brand to open standalone boutique on Alibaba’s Tmall. January 10, 2020. Meeting Chinese shoppers where they are: Cartier's online boutique on Alibaba's Tmall Luxury Pavilion. Image courtesy of Tmall Tmall # Luxury Pavilion, Cartier has ramped up its digital efforts to capitalize on steadily rising demand for luxury watches and jewelry and product customization among younger consumers in China. Cartier was the first fine jewelry and watch brand to offer bespoke services such as engraving, gift-wrapping, and white-glove delivery services via . A Cartier flagship has opened on Alibaba’s premium Tmall Luxury Pavilion, becoming first Richemont-owned business to launch a standalone boutique on the site. “The Tmall Flagship boutique marks a milestone within the Maison’s longstanding presence in China, reflecting the inheritance of the pioneering spirit embedded in the Maison’s DNA . Tmall Luxury Pavilion has opened a wide range of possibilities in China for luxury brands by giving them unlimited access to the metaverse, 3D technology, AR and VR services, live streaming options, and many more. Unconventional Creations in Digital Shopping Experiences . Vacheron Constantin and Cartier hold the same kind of 3D product .
Montblanc, upping China presence, follows Richemont sibling Cartier with flagship store on Tmall Luxury Pavilion. April 17, 2020. Montblanc has opened a flagship store on China's Tmall Luxury Pavilion, joining a slew of European luxury brands targeting Chinese ecommerce business. Image courtesy of Montblanc, Alibaba
The house, which already operates its own online site in the country, will launch its Tmall digital flagship boutique in February - AFP. The luxury jewelry house has joined the B2C platform -- which is retail giant Alibaba's dedicated online space for luxury and premium brands -- as part of a wider strategy to strengthen its online presence in China, according to multiple .
Tmall targets only Chinese shoppers who share an interest in luxury brands combined with a high income. Tmall Luxury Pavilion is the best opportunity for luxury brands because e-commerce and digital space are always combined in China.In 2020, Cartier decided to stay on track with the launch of an online flagship store on Tmall Luxury Pavilion. Thanks to .
Alibaba's luxury shopping platform, Tmall Luxury Pavilion, is hosting an augmented reality (AR) fashion show and introducing a Meta Pass, which confers priority digital access to brands' products, from Burberry to Bogner. . One cool add-on this year was video consultants, used by Cartier, Vacheron Constantin and Burberry among others, to . Tmall Luxury Pavilion allows consumers to virtually try on clothing, view 3D jewelry renderings, and receive one-on-one consultations from their living rooms. One-on-one livestreams also allow sales associates to engage with customers individually in private sessions. . French luxury Maison Cartier and the British fashion house Burberry are . Wang has led Tmall Luxury Pavilion since 2021 and has spearheaded a range of cutting-edge initiatives, including live streaming new season fashion shows from New York, London, Milan and Paris, and launching Tmall Luxury Pavilion’s first immersive offline art exhibition, New and Beyond, in Shanghai.
Tmall Luxury Pavilion hosts more than two hundred luxury brands, up from 150 before the coronavirus outbreak. While many cities in China have sporadically gone into lockdown, over 1,000 shopping events and new product launches took place digitally on the platform this year and last year. The luxury consumer is relatively immune to inflation. In January, Cartier revealed it was joining Tmall’s Luxury Pavilion, becoming the first hard luxury label to open a virtual selling space on Alibaba’s e-commerce platform, four years after the . French luxury goods house Cartier will soon launch a flagship store on Tmall Luxury Pavilion, marking a new chapter in the brand’s e-commerce journey in China. The brand launched its e-commerce strategy with an official Chinese website in October 2015 and will be the first Richemont-owned business to launch a standalone boutique on Alibaba .
On 9 January, Cartier announced the opening of its stand-alone flagship on Tmall Luxury Pavilion, the Alibaba-owned retail portal, which also hosts brands including Bottega Veneta, Chanel and Valentino. PARIS — Cartier has signed up for Tmall’s Luxury Pavilion in China, bulking up its online presence in the country and adding a highly prestigious label to Alibaba ‘s e-commerce platform,. French luxury goods house Cartier has opened a flagship store on Tmall Luxury Pavilion, making it the first Richemont -owned business to launch a standalone boutique on Alibaba Group’s dedicated channel for luxury and premium brands.
Cartier has opened its flagship boutique at the Tmall Luxury Pavilion, the first Richemont-owned business to launch a standalone boutique on Alibaba Group’s premium brands site.
Janet Wang leads Alibaba’s Tmall Luxury Pavilion platform, which hosts 200 premium and luxury brands, including Cartier, Tag Heuer, Kenzo and Chanel Beauty. Fresh from the Watches and Wonders fair in Geneva, she talks to Vogue Business about the Chinese market rebound, top-performing categories and harnessing new technology to engage consumers. Last year, Cartier became the first brand in the fine jewelry and watch category to offer bespoke services on Tmall Luxury Pavilion – including custom engraving, embossing, gift-wrapping and white-glove delivery – and to tap Alibaba’s advanced marketing and engagement solutions, such as Tmall Hey Box and Super Brand Day.
When Cartier wanted to bring the same exclusive and luxurious experience offered in its retail stores to customers online, the brand worked with Tmall Luxury Pavilion to innovate a one-on-one video customer consultation feature that allows sales associates to engage with customers in private sessions. In January, Cartier revealed it was joining Tmall’s Luxury Pavilion, becoming the first hard luxury label to open a virtual selling space on Alibaba ’s e-commerce platform, four years.Cartier and luxury watchmaker Vacheron Constantin are among the brands on Tmall Luxury Pavilion that offer a similar 3D product viewing experience online at all times.
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